WE CHOOSE CULTURE OVER EFFICIENCY

OUR WHY

UGC VANGUARD TO MAKE HISTORY

We're not on UGC for the gold rush. We're on a journey towards the extraordinary, taking the road less traveled to steer away from mediocrity.

We’re actually committed to our vision. Not lured by short-term shiny things or quick money. But this pretty speech doesn't mean we're any less ambitious than any other business.

We push the frontier of what’s possible on every platform we’re in. Adding our own spin to trends and anticipating movements.

So we make choices even when they're difficult. And we have conversations, even when they're hard.

OUR HOW

COCREATING THE UGC CULTURE

Our work culture is designed to leverage great cocreators. While most companies focus on the creative process. We focus on creative expression, designing the business to:

1. Instill beginners with creative confidence. Making sure their voices matter in co-creation from day one.

2. Untame seasoned creatives with new perspectives and horizontal leadership. Competent talent that sadly learned to suppress their creative expression to become more efficient, bringing a little less of themselves in their work.

We also believe that we can cocreate the UGC culture with other creators. So, if you share those beliefs, you’re not seen as a competitor, but as a potential partner to shape the UGC culture alongisde us.

OUR WHAT

UGC GAMES & COMMUNITY

"Making games in Fortnite" is different from "making Fortnite Games”. We’re aware of that and embrace that reality.

People don’t watch TikTok videos the same way they watch movies in a theater, and people don’t play Fortnite Creative the way they play the latest AAA games. It’s a new logic, that requires some unlearning and flexibility on processes.

And in the long term, we strive to building a lively community around your experiences. Instead of sheer brand building, we find ourselves shaping a movement. Like artistic movements, that have been uniting brilliant minds with similar ideas and goals while still valuing each artist’s perspective and technique.